Starting July 13, 2025, the U.S. Postal Service is rolling out new rate adjustments and promotional offers that span multiple mail categories. Some updates are easy to follow, but others are more detailed and may impact you differently depending on how your mail is sorted and prepared. Here’s a quick summary to help you stay informed.
The Updated Pricing Structure
USPS has three levels of pricing: class-level, product-level, and presort-level. So far, updates have only been released for class- and product-level pricing. Presort-level pricing depends on specific mailing files and configurations, so those details remain unclear at this time.
Marketing Mail Highlights
Although presort-level pricing is still pending, early indicators show that some presort tiers may experience an increase of up to 11.64%. For Marketing Mail Flats, rate hikes could range from 13% to 18%, though discounts will be available for select container types.
Class-Level Pricing Highlights
Below is a chart showing the percentage change in pricing by mail class:
| Class | Percent Change |
|---|---|
| First-Class Mail | 7.385% |
| USPS Marketing Mail | 7.385% |
| Periodicals | 9.385% |
| Package Services | 7.385% |
| Special Services | 7.385% |
Source: USPS
Product-Level Pricing Highlights
Here’s a breakdown of changes by product category:
| Product | Percent Change |
|---|---|
| Alaska Bypass | 9.390% |
| Bound Printed Matter Flats | 30.768% |
| Bound Printed Matter Parcels | 12.406% |
| Media Mail and Library Mail | -2.512% |
| Letters | 8.506% |
| Flats | 9.605% |
| Parcels | 12.202% |
| High-Density / Saturation Letters | 5.726% |
| High-Density / Saturation Flats and Parcels | 6.786% |
| Carrier Route | -1.076% |
| Every Door Direct Mail – Retail | 10.762% |
| Overall Average | 7.385% |
Source: USPS
Offsetting Costs with USPS Promotions
There’s still time to take advantage of five USPS promotions and incentives available in 2025. These programs can help reduce your mailing costs when implemented correctly.
- Integrated Technology – 3% discount for qualifying mail pieces. Add a QR code that leads to an interactive shopping experience. Note: Periodicals, Bound Printed Matter, and non-machinable mail do not qualify.
- Tactile, Sensory, and Interactive – 4% discount for qualifying mail pieces. Add multi-sensory elements to your mail pieces, such as UV coatings or specialty finishes.
- Continuous Contact – 3% discount for qualifying mail pieces. Develop multi-touch campaigns where each mailing builds upon the last. The 3% discount applies to all follow-up mailings (not the initial one).
- Add-On: Sustainability – 1% discount for qualifying mail pieces. All of our paper stocks qualify for this promotion. This add-on must be combined with another promotion and does not apply to periodicals, Bound Printed Matter, or non-machinable mail.
- Add-On: Informed Delivery – 1% discount for qualifying mail pieces. Requires pairing with another promotion. A $50 setup fee applies. Ineligible for periodicals, Bound Printed Matter, and non-machinable mail.
As USPS adjusts pricing and promotional strategies, staying informed is key to optimizing your mailing operations and managing costs effectively. These changes impact everything from budgeting to campaign planning, especially for mailers working across multiple classes and presort levels. Be sure to review your current mailing strategy, consult with your USPS representatives, and consider participating in the available promotions to make the most of your 2025 mailing efforts.